While I was researching YouTube I came across this video at one of my favourite websites, TED.com. The presentation is by Kevin Allocca who is YouTube‘s trends manager and explains why he believes sometimes a video goes viral.
Enjoy !
In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.” (Kevin Allocca)
I have also posted this video on The Social Media Bureau website.