If you are like me and have multiple iPhones and iPads in the house then having more than a couple of Lightning connectors would be useful. I have had to throw away cables from Apple for my old iPhones as the 30-pin plugs broke so having a cord that is guaranteed for life, has a reversible USB and a much longer cable seemed like a good idea for $30.
Belaycord on Kickstarter
This is my second Kickstarter project and it successfully raised over $423k against a goal of only $4k on November 2nd 2014. Estimated shipment date is in November 2014. Here is the video that describes the project:
The campaign for backers had lots of negative comments posted from a number of backers calling into question the abilities of the project founders, the certification of the Apple Lightning connections and the use of reversible USB plugs. The milestones clocked up and I was able to tweet and Facebook post my support to receive a magnetic keeper for the Belaycord. I chose a standard colour and limited myself to just one Lightning cable and not taking up any of the other types of connectors.